The founding bet of the research program, stated as a question rather than an assumption. Commerce runs on representations — websites, claims, demos, and now machine-readable profiles consumed by AI evaluators. Whether faithfulness of those representations actually improves selection outcomes is testable, and the identity of this company shares its refutation condition with the science: if fidelity does not pay, more than our research program was wrong.
- Affected buyers
- Any organization selecting vendors through documents, demos, or AI-assisted screening
- Affected categories
- All considered-purchase B2B categories
- Potential product impact
- If fidelity pays, investment shifts from persuasion volume to verifiable substance
- Current confidence
- This is an open question. We have not measured it.
- Evidence tier
- Narrated (untiered type)